Effective outreach starts with building high-quality, targeted lead lists, and dealcode.ai’s Lead Search is here to make that easier. Follow along to learn how to refine your searches, maximize your results, and stay organized from start to finish.
Need More Ideas? Use LinkedIn or even LinkedIn Sales Navigator for inspiration on job titles and industries relevant to your audience. Your search results on LinkedIn will give an indication of the size of your target audience.
Prepare the Lead Search
Prepare the Lead Search
👉 Research personas, job titles, and industries
The foundation of a successful lead search starts with identifying your target audience. Follow these tips to find job titles and industries that align with your ideal customer profiles.
Find Relevant Job Titles: Search for job titles that represent your target audience. A good place to start are your existing customers - which titles do they use? Consider any similar titles or variations in spelling to ensure no important contacts are overlooked.
Research Industries: Research industry names your ideal leads might use.
💡 Need More Ideas? 💡
Use LinkedIn or LinkedIn Sales Navigator to explore job titles and industries relevant to your target audience. The search results on LinkedIn can help you gauge the size of your potential audience. However, the number of results in dealcode.ai may differ.
Why LinkedIn and dealcode.ai may show different lead counts:
Lead Search Blacklist: Some leads may be excluded based on your blacklist settings.
Missing Data: Not all leads have a properly linked LinkedIn company page, which may prevent them from being contacted.
LinkedIn’s Broad Search Approach: LinkedIn aims to provide as many results as possible, even if some leads don't fully match your criteria. dealcode filters out these mismatched leads to ensure you receive only highly relevant contacts.
👉 Blacklist for cleaner results
Filtering out irrelevant leads can save time and keep your lists focused. dealcode.ai’s Lead Search Blacklist feature helps you refine your results:
Exclude Unwanted Leads: You can blacklist specific company names, job titles, company sizes, and industries that don’t match your target.
Customize Your Results: By blacklisting these parameters, you avoid clutter and keep your search results relevant to your campaign goals.
Learn more about blacklisting here.
Start the Lead Search
Start the Lead Search
Now that you’ve gathered your job titles, it’s time to set up an efficient lead search. Here’s a step-by-step guide to getting started:
Select Your Target Country: Start by choosing the country where you want to find leads. This filter is important to ensure your results match your target location.
Add Job Titles:
Add up to 5 job titles from the list you’ve researched in preparation of your search.
Name and Start Your Search: To keep your search organized, give it a name that includes the date and target industry or audience. Click Search Leads and set a lead search limit that matches the remaining tokens in your account.
👉 Click here for a detailed step-by-step guide to Lead Searches.
Refine your Lead Search Results
Refine your Lead Search Results
👉 Organize your lead search results
Effective organization helps keep track of your lead searches and ensures you’re always working with the most relevant lists.
Name Your Searches Consistently: Add the date and type of search to the name, so you can easily distinguish between multiple searches, e.g. CMO_Webinar_12072024.
Combine Similar Searches: If you have several searches with similar results, merge them by moving all leads from one list into another. Deleting the empty list.
👉 Qualify your lead search results
After you complete a search, take some time to refine and qualify your results for the best outcomes.
Filter for Precision: Use filters to remove roles that don’t match your target, such as junior positions or internships, to focus on high-value leads.
Request Contact Information: When you’re satisfied with the list, click the Search contact information button to retrieve email addresses of your leads. This may take a while, depending on the list size.
Organize Leads Without Emails: Move leads without email addresses to a separate list, such as “no email found.” You might use these leads for alternative contact channels in the future.
👉 5 Tips to Optimize Your Lead Search
👉 5 Tips to Optimize Your Lead Search
1. Use Simple Combinations
Keep searches focused:
Combine one job title with one industry.
Or pair a job title with up to five industries.
For new combinations, start a fresh search.
2. Don't Be Too Specific
If you are very specific when choosing job titles, company size, or region, you will limit your search results unnecessarily.
Consider expanding your search criteria a little bit.
3. Review Your Results
Check your leads after each search:
Refine your target audience.
Update your Lead Search Blacklist to filter out irrelevant leads for future Lead Searches.
4. Try New Search Combinations
Mix it up to find new leads:
Test different job titles, industries, and locations.
This helps uncover untapped opportunities.
5. Track What Works
Learn from your searches:
See which combinations perform best.
Use this data to improve future searches.