Creating a lead search is essential for launching a successful outreach campaign. The perfect lead search often requires multiple iterations.
Here’s how to develop and refine your lead search effectively. For each step you will find a link to a more in depth article.
2. Review and Refine Results
Examine the Results: Assess the leads for suitability.
Remove Unsuitable Leads: Move unsuitable leads to an archive list instead of deleting them. This ensures they are not included in future searches.
💡 Archiving leads helps prevent them from appearing in subsequent searches, maintaining a clean and efficient database.
3. Learn and Adjust
Use insights from the initial search to refine and improve your search parameters.
Start a new lead search with updated criteria to enhance results.
4. Combine Lead Search Results
Consolidate the results of all lead searches into a single comprehensive lead list.
This combined list will serve as the foundation for your outreach campaign.